Golf Apparel in Sports Directory

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Golf Research In Play s (Grip) in Sports Directory

 

A sales and product development veteran and an avid recreational golfer, Golf Research In Plays (G.R.I.P.) president, Rob Blumberg, is passionate about delivering a quality product and his favorite sport. In 2002, his passion and analytical mind led him to begin extensively researching the recreational golf market. He examined the recreational golfers income levels, frequency of play, where they lived, and their golf club wants and needs. He also studied the variety of golf club manufacturers and their vast product offerings. As a result of his research, Rob discovered that a “forgotten” market existed. A market of “middle-of-the-road” golfers who desire innovative, well-constructed clubs that add to the enjoyment of the game, while not breaking the bank. When facing a purchasing decision, this forgotten market only had access to clubs that were either too expensive or inferior in quality and overall construction. This middle golf market represents a broad spectrum of golfers - golfers with a range of incomes, backgrounds, playing habits, handicaps and ages. The commonality this market shares is their passion for golf and their interest in new and affordable golf clubs, featuring the latest designs and technology. The middle market recreational golfers want to play better golf and have more fun on the golf course as a result of their club purchases. Finally, they are willing to commit financially to their bag but they dont want to spend 200-400 on one driver or 100 on a single wedge. And, they want to purchase their golf equipment from a trusted source that specializes in the golf market.

 

Address: PO Box 567 Grafton, MA 01519
Telephone: 508-631-1800
Fax: 508-986-7066
Website: http://www.gripgolf.com/